THE BASKETBALL TOURNAMENT (TBT)
Art Direction / GRAPHIC DESIGN / DIGITAL MARKETING / SPORTSClient: The Basketball Tournament (via HallPass Media)
Project: Digital Marketing, Social Media, Email Marketing, Web Design
The Basketball Tournament (TBT) is a 64 team, single-elimination $1 Million Winner-Take-All basketball tournament taking place during the summer, broadcasted on ESPN’s family of networks. TBT is filled with former NBA players, international pros and former college stars. TBT was a client of my current employer HallPass Media from 2020-2022.
As one of the lead digital designers, I helped develop the overall art direction used for digital , complimenting the existing style guide. I worked closely with TBT’s head social media coordinator and marketing director to execute templates and hundreds of graphics utilized for social media, video, email marketing, website landing pages, online ads and other marketing pieces pre, during, and post event.
Below you will find select graphics used for social media posts and email marketing campaigns.
